The question is always asked about business opportunities: What makes your business so special? We at Discovery Ice Cream believe this franchise opportunity is special because it takes the best of the “traditional” -- ice cream treats -- and marries it to the best of what’s “new” -- environment and technology. It's a paradox, but one that considers the current reality of on-demand, participatory consumer experiences. We also understand that brands are built through relationship -- and relationship can only be built through giving "full" access to the consumer to drive the experience.

A paradoxical, relationship-building experience is at the heart of all that Discovery Ice Cream offers its customers: robots that serve “fun”; ice cream coffees; learning in a “play” environment; “family time” in a dining environment. Our expression of all these experiences is “intelligent play.”

As we grow as a franchised business, Discovery Ice Cream is seeking individuals interested in this business opportunity who "get" the consumer-created experience. It takes the right person to own and manage a Discovery Ice Cream restaurant. We’re choosy and we hope you are too.

Why Franchise?

We chose to franchise the Discovery Ice Cream marketing and operations system due to the fact that franchising has proven to be one of the most effective expansion methods for successful companies. It permits a franchisor to work with business owners rather than employees. A franchise combines the entrepreneurial drive and commitment of a businessperson with the experience and resources of a successful company. The result is a rewarding partnership for both parties.

Franchising also permits successful concepts to capitalize on the fact that consumer loyalty towards recognized brands is at an all-time high. Franchising benefits both the franchisor and its franchisees through increasing name recognition. There is little doubt why government statistics show that the success rates of franchised businesses are significantly higher than those of stand-alone, start-up businesses.

The Discovery Ice Cream Advantage

Branding is more than a logo. Operations are more than providing procedures for opening the doors in the morning. Discovery Ice Cream understands what makes great franchises -- a great marketing system AND a great operations system. We have taken the time, invested the money, and hired the best in the business to ensure our marketing and operations systems are ready for franchising. Great thought has been given to the fine details like our store decor or hours of operation (we are closed on Sundays so that our franchise owners and employees have the opportunity to rest and spend time with their families). And yet we are driven by the broader vision and plans we have for our store configurations, robot merchandising, and general brand experience.

We also know we’re not done. As with any business (take Starbucks for instance), it takes time, money, and effort to build a business, a brand, and be wildly successful. If you’re willing to enter at the ground floor, the ride is just begun. We’re now accepting a limited number of franchise operators in a limited number of markets. There are now opportunities with a Discovery Ice Cream franchise that will not exist in the future.

To start the process, we recommend you read what a Discovery Ice Cream franchise provides as well as what it involves:

• Training and Support
• Investment
• Next steps

Few business opportunities will come along that are truly revolutionary. Either the idea is a “me-too” idea or the systems are not in place to ensure success. Discovery Ice Cream believes it has all the ingredients for success: the concept is attractive to its audience (proven success already) and the systems are in place for expansion. The next steps are simple. Tell us a little about yourself and we’ll provide you immediate access to our next level of information and documentation. We’re excited to hear from you!

The information provided on this website is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the U.S. regulate the offering and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of, or desire a franchise in one of these states, we will not offer you a franchise until we have complied with applicable presale registration and disclosure requirements in your state, which includes providing you with the approved Uniform Franchise Offering Circular